About Me
Hello, my name is Aldyn Goheen. I am currently pursuing a Master of Marketing at Vanderbilt University's Owen School of Management, specializing in social media marketing, consumer behavior, and creative strategy. I am currently using my social media marketing experience to build a social media strategy for my new podcast! I am excited to develop one-of-a-kind engagement strategies and digital marketing campaigns that transform online interactions into in-person experiences with brands, creating sustained connection, and consumer loyalty. I'm interested in networking and sharing ideas, so please contact me if you would like to chat!
Resumé
Education
The Westminster Schools
High School Diploma | 2021
Emory University
Bachelor of Arts | 2025
GPA: 3.89
At Emory, as a student and an actress, I strengthened my abilities to collaborate in a high-performance environment and manage my time effectively, and I expanded my analysis and critical
thinking skillsets.
Vanderbilt University: Owen Graduate School of Management
Master of Marketing | 2026
As an MMark student, I am deepening my expertise in
brand strategy, digital marketing, and data analysis and
am sharpening my problem-solving skills through case
studies. This program has given me the opportunity to
learn from industry professionals.
Work Experience
Sitcom Queens
Creative Strategist, Executive Producer, Host, Editor
2025-Present
I define the brand identity by creating the logo, visual aesthetics, and a brand style. I build the social media strategy, lead content creation and posting, manage the production schedule, write breakdowns and discussion questions to guide each podcast episode.
Pawster
Marketing and Communications Intern
2025-2026
I led the TikTok channel launch, developed a content and growth strategy to expand audience demographics on this new channel. I also redesigned the shoot process for pet/owner reunions to increase content quantity and the cinematographic quality.
Theater Emory
Marketing Assistant
2024-2025
By leading and conceptualizing marketing campaigns and creating engaging social media content, I grew the company’s Instagram profile activity by more than 84% and
accounts reached by over 80%.
The Westminster Schools
Marketing & Communications Intern
2024
I increased social media viewership by taking, editing, and
captioning photos for social media posts. I also wrote articles for Westminster Magazine and for the school’s website relaunch.
Independent Film Series
Social Media Manager, Producer, Director, Screenwriter, Editor
2022-2024
I built buzz for upcoming film releases by creating and
managing Instagram and YouTube accounts where I
posted short-form content, in-character posts, and polls related to the series’ plotlines and characters.
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Certifications
More certifications coming soon!
Digital Marketing
from HubSpot Academy
Content Marketing
from HubSpot Academy
Generative AI for Marketing Success
from LinkedIn Learning
Salesforce Essential Training
from LinkedIn Learning